Top 2 Free Ways To Advertise A Business Online

People running businesses usually want or need to know what the best way to advertise a business online is. Well, many ways exist, but some of the more effective ways to advertise is by using the free methods. Not only will these methods help get the word out that the business exists, but it will also save money that most small businesses and start-ups do not have to spend on marketing and advertising.

Forum Signatures

One of the best-known ways to advertise a business online is by using forum signatures. However, sometimes they are used too often that the signature could be flagged as spam, so the trick is to use forum signatures in the right way. For example, do not simply jump into any forum and any forum thread to leave a short, one word reply.

Instead, start out with forums that are related to the business itself. A cloud computing business would have very little to no reason of leaving a signature with its business website link there in a makeup or cosmetics forum. Once the business owner has found the perfect forums, he can jump in and reply to threads with relevant information. Then, start leaving a signature with his business link attached, and in some cases where possible, the phone number to the business. Eventually, traffic will start flowing into the business website and calls will begin to come in from the forums.

Free Classifieds

Free online classified ads are another great way to advertise a business online. Thousands of free online classified ad websites exist in which a business owner can write an ad for display online. Not only can the business owner write a two or three line description of the services offered, but he or she can also leave a link to the business’ website, an address, and phone number of the business.

Classified listings work just as regular keyword and “Sponsored Results” ads do, that is when people search for specific keywords on the internet, those listings will eventually come up in the search results. The increased viability from using classified ads to advertise a business online can oftentimes garner added website traffic, increased calls to the business and overall, increased ROI, especially if the classified ad was free.

Overall, online advertising can take a lot of time; however, when the added benefit of increased website traffic, increased sales calls, and an overall increase in sales, the initial time investment is seen as a worthy one, because no money was spent to advertise a business online using these methods.

Selling a Business – Tips to Advertise a Business For Sale Successfully

Anticipate a buyer search criteria and categorise your business accordingly

It is important to file your business for sale advertisement in such a way that it grabs the attention of the maximum number of relevant business buyers. The more types you file your business under, the better your exposure will be.

If you are selling a pub that serves food, for instance, it is worth filing the business under not just ‘pubs’, but also ‘pubs and hotel property’, ‘restaurants’, ‘taverns’ and ‘bars’, as your likely purchasers will be searching for a business for sale under all or some of these categories.

It is also worth including key information such as the postcode, street or town where your business is located in your description text, so that any business buyer using the keyword search facility will find your business in their search results.

Honest figures will help your business to sell

In order to sell your business successfully, it is vital that you give your potential buyers a sensible indication of the kind of living they can expect to earn from the business. New business buyers aren’t just relocating from a street or village that they are familiar with; in most cases they are also walking away from the financial security of a monthly paycheck to become their own employers. This constitutes a daunting step into the unknown for a lot of people, and the more data you can reassure them with in your advertisement, the better your response levels will be.

You can include the turnover, gross profit and/or net profit figures on a weekly, monthly or daily basis with an advertisement, and it’s advisable to include at least one of these figures as a bare minimum if you can. Other figures that are worth mentioning in your advertisement are footfall / shop frontage (if it is a retail business), traffic levels (if it is an online business), demographics on the local economy (if it is a service-led business) and lease length / rent review dates (if it is a commercial property).

Your figures may be highly confidential, in which case it is perfectly acceptable to write ‘turnover and profit figures available on request’; The most important thing to do is to acknowledge the figures in your advertisement; if you don’t, it can look suspicious or unprofessional, and it can stop potential buyers from taking you seriously and enquiring about your business for sale.

Pricing your business for sale :

To get your business to sell quickly, it is important to price your business sensibly. An overly ambitious asking price might feel like a safe place to negotiate down from, but if you price your business too high, your potential buyers might not come across your advertisement in their search, as it will fall outside of their price range. If you price the business at a value lower than you are prepared to accept, you could find yourself inundated with buyers who you are not prepared to sell to, wasting your time and theirs. Remember that the price at which your business is sold is ultimately dictated by your acceptance – or refusal – of an offer; at the initial stages, your priority is to generate as much valid interest as you possibly can in your business for sale.

Take a look at comparable businesses for sale on websites listing businesses for sale and pick an asking price that is in line with what looks to be current market values. If you are unsure of what your business is worth, you can get a free business valuation from business agents or websites advertising businesses for sale.

Choose business-related photos that help your business to sell

Your existing promotional material may be remarkably effective at bringing customers through your doors, but you are dealing with a very different target market when you are selling a business. The business itself is now the product, and your ‘customers’ in this case will be looking for signs of prosperity, security and success. For instance, a photo taken inside your premises at peak times showing a busy shop floor will give potential purchasers more incentive to enquire than a beautifully-crafted logo on its own. Try to take photos that show off the passing trade and ‘bustle’ of your business.

Choose the right place to advertise your business for sale

Advertising your business for sale online is a great way to get maximum exposure. The price to advertise online is also less expensive than on print newspapers and magazines.

Promotional USB Flash Drives Are a Unique Way to Advertise Any Business

Promotional USB flash drives, or USB keys, and even sticks as they are commonly known are used every single day by millions of people all over the world. These popular computer accessories are often overlooked as a possible corporate gift for clients and colleagues since most people think they are simply too expensive. This is absolutely not true! You can buy your drives in bulk and have them personalized with your company name and logo and even contact information for mere pennies per unit. These drives are frequently used by professionals, students, computer enthusiasts, and anyone who has the need to take their information with them.

Promotional USB flash sticks are usually so tiny that they can easily be slid into a wallet, briefcase, or even hung on a key chain for easy access. It is this portability and ease of storage that make these computer accessories among the most popular for people who need to bring their information with them on the go, and those who have sensitive information on their computers that they could not afford to lose in the event of a computer crash. Almost everyone who owns a computer has at least one USB flash drive, so why not make one of those flash drives a promotional flash drive with your company information on it?

Each and every time your client, colleague, friends, and staff use their promo flash drive they will be reminded of you and your company and the products and services that you offer. This reminder will help those who make you the most money to keep your business in the forefront of their minds when they happen to have a need for the products and services that you offer. The pennies that it will cost to get a bunch of these drives will easily pay for itself when your clients are reminded that you are there for them and return to your company to meet their needs in the future.

USB flash drives are not nearly as expensive now as they were when they first hit the market, and that drop in price has made it much easier for the small and medium sized business owners to use these useful high end gifts to thank their customers for their business and continued loyalty. Simply offering this type of gift to your clients can help to make your business look like it is making six figures a year too since most people do not realize the price of these sticks have dropped to this point. You can look like you have money to burn without really having money to burn.

Promotional USB flash drives are a great way to thank your clients and help to solidify the strength and success of your company in the minds of your clients and potential customers. Why wait? It’s fast, affordable, and profitable. You can order your flash drives today, and they will be personalized and delivered to you in as little as a week in some cases. Get started today and see the profits increase tomorrow.

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